Caesarstone made a first-time appearance at EuroCucina 2012 in Milan, Italy April 17-22. The world-renowned event, EuroCucina, the International Kitchen Furniture Exhibition, is the only international kitchen tradeshow, and is known for bringing the biggest and best names in kitchen design and innovation together to showcase the latest in kitchen products, furniture, and accessories.
One of 150 stringently selected exhibitors, Caesarstone -- who was the only surfacing company in attendance -- showcased a remarkable and fully functional kitchen gleaming white with the embossed, textured surface, White Crocodile -- part of their Motivo line. At the heart of the kitchen, which was the main attraction of Caesarstone's nearly 1,000 square foot booth, was a massive 30-foot long island equipped with touch screen functionality which allowed for the three countertop surfaces and 12 massive drawers to slide open, revealing more space, and other functional aspects of the kitchen. Behind the island was the custom cabinetry made up of nine sliding doors all covered in White Crocodile.
Designed by Caesarstone, the kitchen made a lasting impression on the thousands of designers and international industry professionals in attendance. Hundreds stopped by the booth each day for Happy Hour to enjoy food and beverages prepared by top chefs and hosted by representatives of each of the 44 international Caesarstone divisions.