News Details
 
       
  Nendo redesigns brand image for a cosmetic brand  
 
Nendo has just finished a renewal project to celebrate the 10th anniversary of the organic cosmetic brand “naturaglacé”. The brand value lies in raw materials which are of 100% natural origin. The products, manufactured in Japan, are safe to use and gentle enough even for a baby’s skin. However, there was an issue that those strengths and characteristics were vague.


To communicate the brand value and its strengths, 11 colours found in nature that are related to the raw materials in the products have been used. Brush patterns of these colours were randomly applied to the packaging, and by modifying the size and layout of the patterns, each package now has a unique expression.


There are 10 patterns of the colour palette, to distinguish the different categories of products. Warm grey with a matte finish was chosen as the base colour of the containers, to avoid halation of the soft colours on the outer box. Compact cases for foundation and colour items in the series have a slightly hollowed indent on the edge, evoking the image of a painter’s palette with a dent to hook the fingers.


In this way, by borrowing nature’s gifts and applying them on oneself as if a watercolor artist would paint a canvas, a design about the pleasure of applying makeup was accomplished.
 
 
 
   
More News
Istoria Design Hotel at Santorini: where design meets beauty  
Salone del Mobile witnesses a successful 57th edition  
Castro Lighting establishes the perfect luxury fusion at Maison&Objet  
Kelly Hoppen designs luxury home in London  
Whitemeadow to present futuristic design and development centre  
Professional Series Laptop Workstation achieves EEA Award from FIRA  
The Bed Show to organise ‘be in the know’ segment at September  
Pullcast to showcase fine decorative hardware live in Maison&Objet  
MAISON&OBJET Paris opens today  
Boca do Lobo to inspire exhibitors at Maison et Objet  
LUXXU invites to discover the #LIFESTYLEBYLUXXU at Decorex  
A ‘switch of mood’ segment from Northern  
Covet House is all set for Maison et Objet  
The Exchange to officially open during Long Point  
Tom Dixon to host Electroanalogue this September  
 
  Connect With USContact With US
 
   
  Subscribe Newsletter
 
 
 
   
 
 
BDI Member Creates Lighting from Shard
Furniture Semi-Annual Committee Held In January
DCA Selected For IEP Super Express Interior Design
Winners Announced At 2013 Carpet Design Awards
10 years of Craftwood Interiors
FIRA Received FX 2012 Awards